How to Annoy or Even Anger Your B2B Email Marketing Contacts: Some Worst Practices to Think About
Lets start off with a bit of a disclaimer. Dont let the title fool you. In no way does this post encourage or recommend email marketers to do any or all of the below-numbered worst email marketing practices. Instead, this entry serves as a warning and a reminder to anyone engaged in emailing recip
Five B2B Email Marketing Campaign Areas Where the 80/20 Rule Usually Shows Up
The Pareto Principle, more popularly known as the 80/20 Rule is a seemingly self-fulfilling prophecy that states 80% of outcomes are brought about by 20% of the events that caused them and, inversely, 20% of results are caused by 80% of the preceding events. But theres nothing magical about this te
What Your IT Prospects Want to Read in Your Email & How to Deliver the Right Content
Content materials that offer practical advice are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by the Content Marketing Institute where the respondents consisted of both vendors and buyers in the t
Six Ways to Develop B2B Email Content that Actually Get Shared
Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back.