Seven Essential Tips on Applying Thought Leadership in Your B2B Email Marketing Campaign
Emailing the C-suite to promote your company, brand, or products/services can be a serious cause of headache for many B2B email marketing practitioners. But, when done right, the rewards can certainly be worth more than your while. So, how do you email the recipients in your C-level executive busine
How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy Steps
Good email marketers test; great email marketers test, test, and test again. Consistent and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation.
Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea
B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then.
Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing
So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? Thats right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer.