On an interesting note though, hiring your own team of professionals might be costly and as a result, some companies see a market for this need and now you have entire companies dedicating themselves to providing outsourced telemarketing services for B2B firms like those supplying ERP software. And while their telemarketers are outsourced, they need not be outbound.
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For a truly cost-efficient telemarketing campaign, you'll have to outsource it. Things like database, communications equipment, CRM software, and professional telemarketers can all be made available to you that way.