The stars of iPartment live together in two neighbouring apartments in a tower block - exactly the situation in Friends, but with New York transferred to Shanghai. One of the characters is a university lecturer, and another a radio host - not a world away from palaeontologist Ross and actor Joey. The bizarre parallels led to an online backlash from Chinese watchers of iPartment, who took to micro-blogs to express their anger and post screenshots and video clips highlighting the similarities.