Mention the F-word in mixed company and you are liable to get a little more than a look. Before setting up a campaign for a client, reviews the five F-words or what we call F factors that can help garner media coverage.While not every F factor is applicable to each client, by finding the best fit, we craft stories that are more attractive to the media. These F-Words can help a PR practitioner design the right message for the right audience, and pitch the right media at the right time.
