Word of Mouth: Fox Searchlight hopes seniors check into 'Marigold Hotel'
The studio hopes its age-focused marketing attracts older Americans in droves to the comedy, which stars Judi Dench and Bill Nighy.About three years ago, producer Graham Broadbent visited the offices of Peter Rice, who was then running Fox Searchlight Pictures. Stacked near Rice's DVD player were discs of the senior citizen comedies "Cocoon" and "Cocoon: The Return." "There have to be movies for older audiences," Rice told Broadbent. "There have to be." Broadbent replied, "I think we may have something for you."
